3 Years of Intentional Growth
Over three years, LINC UP experienced greater brand awareness, higher impact and greater reach across social media platforms, and a greater public understanding of the Affordable Housing nonprofit’s work.
The first step was to work with LINC UP’s executive leadership team to develop and implement communications strategies. Next we created consistency across platforms and redesign the website to be more user-friendly. All that was left to do was highlight the community’s story within LINC UP’s work. LINC UP already had deep community roots in the 49507. They just needed to get their story in front of the right people.
